AEW files trademark for “Blood & Guts”

AEW has filed a new trademark with the United States Patent and Trademark Office.

On March 27, the company trademarked the term “Blood & Guts.” The brand is for entertainment services, clothing, toys, etc. Here is the description for entertainment purposes:

“IC 041. US 100 101 107. G&S: Entertainment services, namely, an ongoing television program featuring professional wrestling; entertainment services, namely, production in the nature of organizing exhibitions and performances of professional wrestling events presented live and through broadcast media, namely, television and radio, and via the Internet or commercial online service ; providing wrestling news and information via a global computer network; sports entertainment, namely, wrestling events broadcast live and via broadcast media, including television and radio, and via the Internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website featuring information, non-downloadable text, audio, video, images and photographs in the field of sports entertainment; fan club services, namely, arranging and conducting entertainment events with wrestling fan club members; providing online newsletters in the field of sports entertainment; online journals, namely blogs, in the field of sports entertainment; providing online non-downloadable video and computer game software; entertainment services, namely, providing non-downloadable pre-recorded popular music for integration into multimedia platforms, namely, movies, television, radio, internet, ringtones, video games and emerging digital technologies; entertainment services, namely, production of music for integration into multimedia platforms, namely, movies, television, radio, internet, ringtones, video games and emerging digital technologies; providing online news, information and publications in the form of books, newsletters, journals, periodicals, articles, brochures, online journals, namely, blogs in the field of sports, sports entertainment and entertainment; providing a website featuring entertainment information; providing an interactive website featuring news, information and entertainment in the nature of non-downloadable text, audio, video, images and photographs in the field of sports entertainment; providing online magazines in the fields of sports, sports entertainment and entertainment; entertainment services, namely, providing on-line non-downloadable information, news, commentary and text, audio, video, images and photographs in the field of sports, sports entertainment and entertainment via global computer networks, mobile phones and other digital communication networks and devices; online journals, namely, weblogs in the field of sports, sports entertainment and entertainment; publishing of electronic publications delivered via one or more electronic media to registered customers; non-downloadable electronic publications in the nature of books, magazines and newsletters in the field of sports, sports entertainment and entertainment.

This match is the vision of AEW on WarGames. After being initially delayed in 2020 due to the COVID-19 pandemic, the first match took place on May 5, 2021 during the episode of AEW Dynamite between The Pinnacle and The Inner Circle. We remember where MJF pushed Chris Jericho off the top of the cage after the game.

The show drew 936,000 viewers and made a 0.31 in the key demo.

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