On-demand content service to be launched on local trains in Mumbai, commuters will be able to enjoy AV content for free
THE CENTRAL Railway will launch a Content on Demand (COD) service on select commuter trains on Friday as part of the non-fare revenue generation program in the Mumbai division.
With COD, commuters traveling on local trains in Mumbai will be able to download and watch movies, music videos and other audiovisual content for free.
As part of the COD, various pre-loaded multilingual content, including movies and music videos, will be provided to commuters via media servers installed in the trains.
On a trial basis, COD media servers were installed in 10 local Central Railway trains and tested for error-free services.
The service will be launched on Friday by Anil Kumar Lahoti, managing director of Central Railways and Rohit Paranjpe, CEO and co-founder of SugarBox Networks.
According to the plan, the services will be made available on all local trains in Mumbai and although they are free for passengers, revenue can be recouped by the railways through advertising or from the service provider. .
In a bid to generate more non-tariff revenue in January 2020, the Board of Railways had contracted RailTel, a mini-ratna PSU under the Ministry of Railways, to provide the on-demand content service to passengers on trains.
The railways had announced the full rollout of the project by 2022.